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Walking In Her Shoes

Adidas x Grazia

Creative Concept

Art Direction

UI Design

Set Design

Adidas Branded Content Series: Walking In Her Shoes. 

A shoppable video and accompanying branded content article series talking to 6 women about style and what it means to them. The series was supported by social content that drove audiences to full shoppable articles which linked directly through to adidas product on their website. This was a media first for branded content and exceeded the KPIs set by Adidas. 

 

Photography: Rob Foster & Vicky Grout

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