Where's Your Head At?
Bauer Media
Branding
Creative Direction
Illustration
Design
Branding and Creative Direction for the Where's Your Head At? Mental Health Campaign.
Creating the branding and leading the design team on visuals for the WYHA campaign which was championed by Bauer brands, Natasha Devon and MHFA England along with celebrities which led to over 200,000 signatures being added to the change.org petition.
The branding was a merging of Natasha Devons book art and the Bauer look and feel that would work across all the supporting Bauer brands. The speech bubble was tweaked to resemble the brain and spinal chord to highlight that mental health needs to be talked about.
The project produced videos with celebrities endorsing the campaign, nation wide digital billboards, Radio trails as well as print and digital content. Each Bauer brand added their brand colours to the logo to seamlessly integrate it into their platforms.