Who am I?
A bold creative leader, a team player and all round innovator and problem solver.
What am I up to?
Heading up a Design team at NBCUniversal, the global creative agency for Ad Sales. Overseeing all creative on cross media partnerships across the NBCUniversal portfolio .
The devil is in the detail…
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Leading a team of designers and web developers producing cross media creative campaigns.
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Supervise and manage creative output.
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Conduct regular proactive and creative brainstorming sessions resulting in media first concepts and products.
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Creating insight driven brand building ideas that include suitable products and platforms whilst maintaining a strong strategic plan.
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Branding projects.
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Redesigned the new production workflow.
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Developed campaigns in accordance with the brands’ voice, client brands’ positioning and channel appropriateness
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Product development.
Notable Achievement
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Creative direction in mental health campaign: “Where’s Your Head At?” – 200,00+ signatures nationwide media coverage and debated in parliament.
What led me here
Design Director, RAPP 2021-2022
Leading on marketing campaigns for notable clients including TV Licensing, Ralph Lauren and Paypal.
Notable Achievement
TV Licensing marketing campaign winning Creative circle award and Gold at the DMA Awards
Head of Design, Bauer Media, London – May 2016 - October 2021
Produced cross media content for all of Bauer media’s commercial branded content.
Notable Achievement
Achieved a media first for branded content with the first shoppable video with Adidas and Grazia
Freelance Art Direction – 2015 – 2016
Cross media campaigns for brands at various London agencies including Intro for Nike and CultLDN for Rimmel London
Co-Founder I Heart Studios – 2008 – 2015
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Managed a new venture, supervising creative output of the studio of over 100 clients ranging from small new designers through to luxury and high street flagship companies
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Successfully scaled the business at a rapid rate and adapted workflow and journey map
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Implemented bespoke production software in partnership with Run my Process for high volume turnover of image processing
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Created branding and quality control documentation
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Examined briefs and conceptualised creative photo shoots in studio and on location
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Art directed creative campaign shoots in studio and on location
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Supervised all post production work and trained the team of 12 re-touchers and 6 image co-ordinators
How I do what I do.
Adobe Creative Suite
Advanced Microsoft
Keynote
Sigma
UX Design Research
Meticulous Attention to Detail
Process Improvements
Strong Brand Awareness
Creative Leadership
Idea development
Strategic Planning
Product Innovation
Who taught me some skills
Central St Martins -2005
BA Hons Graphic Design
General Assembly -2018
User Experience Design Immersive