top of page
JL-CAsestudy2.jpg

John Lewis x Grazia

Bauer Media

Branding

Creative Direction

Illustration

Design

Objective: Target ABC1 aged 35-55 with an innovative, exciting campaign that cuts through the New Year noise and positions John Lewis as the most convenient destination for Athleisure and Beauty Wellbeing ​

 

Delivery: Digital content series that used interactive hotspots to drive engagement and direct clicks through to the products selected. Supplemented with social and nativo placements as well as HPTO’s.

Results: The Interactive articles generated 25% of all engagement hours, which is to be expected due to the ‘sticky’ content and format of the article. 

  • Unique’s - 12,030​

  • Total number of brand engagement onsite – 422 Hours​

 

Working examples:

 

https://graziadaily.co.uk/life/health-fitness/here-are-the-pt-designed-workouts-were-loving-at-home-sponsored/

 

https://graziadaily.co.uk/fashion/shopping/the-grazia-edit-five-ss21-trends-we-cant-wait-to-wear-sponsored/

JL-CAsestudy.jpg
JL-CAsestudy3.jpg
bottom of page