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John Lewis x Grazia
Bauer Media
Branding
Creative Direction
Illustration
Design
Objective: Target ABC1 aged 35-55 with an innovative, exciting campaign that cuts through the New Year noise and positions John Lewis as the most convenient destination for Athleisure and Beauty Wellbeing
Delivery: Digital content series that used interactive hotspots to drive engagement and direct clicks through to the products selected. Supplemented with social and nativo placements as well as HPTO’s.
Results: The Interactive articles generated 25% of all engagement hours, which is to be expected due to the ‘sticky’ content and format of the article.
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Unique’s - 12,030
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Total number of brand engagement onsite – 422 Hours
Working examples:
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